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Description
JOB DESCRIPTION
This position will lead the Global New Media Marketing team in developing and executing a wireless marketing strategy for Disney Destinations.With the current and projected growth of wireless technology and adoption, this strategy will position WDP&R to lead in next generation marketing and guest services using the mobile device.A key component to this role will be developing and managing internal and external partnerships.
The Manager, Wireless Marketing will:
Develop and execute a mobile strategy for Disney Destinations which achieves our marketing goals and positions us for the future.
Establish and manage partnerships with appropriate external companies to implement our wireless marketing initiatives.
Develop internal relationships to ensure objectives are met, support is provided as appropriate and an integrated mobile program is developed.
Develop and manage the mobile marketing budget.
Develop and implement mobile marketing campaign concepts to support specific brand marketing programs.
Align creative concepts and mobile marketing ideas with business strategies and objectives to ensure that each initiative drives value to the Company and our Guests.
Effectively provide creative and strategic direction to internal and external partners.
Measure, evaluate and analyze mobile marketing initiatives, providing learnings and recommendations for improving upon future initiatives.
Collaborate with CMR and IT to effectively integrate data requirements into existing systems and processes.
Collaborate with IT and legal to ensure all initiatives follow appropriate opt in and privacy guidelines.
Monitor and report on industry progress and trends and benchmark best practices that can be transferred to Disney Destinations.
Research and monitor vendor capabilities to develop a resource list for development and implementation of mobile strategies.
Properly recap and communicate project status and results to leadership and teams.
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